- Information-driven presentation. We do understand that this is what the topic and the purpose call for. But there is no conflict in this presentation. The questions like "Why is this kind of insurance better than the others?" or "Which of my problems can be solved by optional medical insurance?". We believe that a presentation with no conflict is doomed to go straight to the Bin. And even the most skilfull design is unable to help it.
- Too much text. And by this we mean an extreme amount of text. And the worst part is when it is being read by the presenter during the speech. In such case either you as a presenter, or the presentation itself are absolutely useless. If you aren't limited by the number of slides, dividing the information using the "one idea - one slide" rule would be the best practice, because otherwise you will lose your audience. Contaminating the slides intended for emailing is not a good idea. Your addressees must feel comfortable reading them.
- Aligning text to the width creates big spaces between words, making the text less readable. Aligning it to the left, right or centre would look much better.
- Bulleted lists on almost every slide. You'd want to be careful with them. Bullet points aren't as easy as they seem. But if your topic and material make you use them, at least handle them the right way.
- Images are of no use. They are way too small, so they just take up all the precious free space on your slide for no reason. Images are used to bring out emotions. But if you need them to accompany a list, it's much better to use icons. And when they serve as an element of style, it's worth making them look better and take care of their resolution.
At the very beginning of this review, we have changed the Roboto Sans font to Bitter for headings and Proxima Nova Lt for the main body.
These fonts contrast well with each other and look more attractive. Roboto Sans — is a good font, but in presentations it looks like there is too much of it.
We got Bitter from Google Fonts. This font works good both with cyrillic and latin texts. For Proxima Nova Lt, though, we had to pay. Buying this font is quite easy — search results suggest several popular resources, like MyFonts
So our review focuses on slides 2, 4, 6, and 16.