What is the Pitch Deck Product Slide and How to Create One?

Presenting your product to investors marks a pivotal moment for startups across all industries. A well-crafted pitch deck serves as your gateway to unlocking unexplored opportunities. Our guide delves deep into the realm of the product pitch deck slide, empowering you to craft a precise message that resonates with investors. 

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1. What is the Pitch Deck Product Slide?

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A Pitch Deck Product Slide provides a concise overview of the product or service that the company is offering. Like a visual guide for investors to see the value and special features of the product. Typically, the product slide is strategically positioned early in the pitch deck to seize the interest of investors and lay down the foundation for the ensuing presentation.

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2. Why Is the Product Slide So Important?

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It tells investors what makes you special, what makes your insights work. It differs from the solution that simply presents the product as is. However, if you are still in the development stage, you can use mockups that clearly show how it will be realized in the near future.

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3. What is Included in the Product Slide?

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Based on best practices for product slide, it might include the following key elements:

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• Compelling Headline: Describe the technology, unique essence, magic behind your product. Fewer words – more sense.
• Visual Appeal: Incorporate high-quality visuals like screenshots, mockups, and product videos – all excellent choices that will breathe life into your product.
• Key Features: Emphasize the 2-3 most impactful features that set your product apart from competitors

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💡Tip: If you already have clients, utilize their feedback to strengthen your product pitch deck.

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Here is an exemple of the slide from the Reprezent portfolio. It only takes you several seconds to grasp the idea, indicating that the slide fulfills its function.

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4. How to Present Product Slide Effectively

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Whether you’re pitching face-to-face or sending via email, the manner in which you design your slides can greatly influence their reception and eventual triumph. Here, we explore essential tactics for delivering captivating product presentations verbally and guaranteeing that your message strikes a chord, even in digital transmission.

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• Keep it Simple: Clearly state what you are selling, avoiding information overload. Prioritize clarity with concise text and a clean layout.
• Focus on Benefits: Don't get bogged down in technical details. Highlight how your product improves lives or solves problems.
• Practice Makes Perfect: Rehearse as much as possible, with colleagues and family members, to ensure a smooth and engaging delivery.

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5. Product slide for MVP

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For startups with a Minimum Viable Product (MVP), we recommend spotlighting the core functionalities and the problem it solves. Reflect on what makes your MVP truly stand out – what singular feature acts as your signature for future development stages? Take, for instance, a delivery service MVP; avoid overwhelming the product slide pitch deck with all its features. Instead, illustrate the seamless order tracking experience for users. If your MVP isn't fully developed yet, showcase mockups and drafts, emphasizing the timeline for implementation.

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6. Visualization Tips

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According to our 10 years experience, here are some tips to consider:

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• High-Quality Images: Grainy or pixelated visuals create a negative impression. Use high-resolution visuals that showcase your product clearly.
• Color Psychology: Colors evoke emotions and influence perception. Choose colors that mirror your brand identity and resonate with your target audience.
• White Space is Your Friend: Don't overcrowd the pitch deck product slide. Allow for example white space to enhance readability and focus attention on key elements.
• Consistent Formatting Style: This includes using clear and readable fonts, consistent text sizes, and proper alignment to ensure a cohesive and professional appearance throughout your presentation.

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7. Common Mistakes to Avoid

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Avoid these common mistakes when creating a product slide pitch deck:

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• Technical Jargon: Don’t use industry-specific terms that might confuse investors unfamiliar with your domain. Explain complex concepts in plain language.
• Feature Overload: Avoid bombarding investors with a lengthy roster of features. Instead, focus on highlighting the 2-3 most influential features that distinguish your product from the rest.
• Unprofessional Design: A poorly designed slide reflects negatively on your entire business. Invest the time in creating a polished and professional look.
• Lack of Clarity: If the product pitch deck slide is clear for you or your team, it doesn’t mean that your audience will get it. Take care about it and show the slide to test how easy it is to understand for a new pair of eyes.

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8. Product Slide made by Reprezent presentation design agency

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Through a smooth decade-long journey alongside startups, we've crafted over 1500 presentations. Our team knows the ins and outs of making pitch decks and has handy tips for boosting pitch effectiveness. Below, we'll share some helpful references of pitch deck product slides.

Examples from Reprezent projects