Nuclear threat

In this project, we turned to the power of visuals to tackle the information overload about the nuclear safety crisis in Ukraine amid the rising threat of russia's sabotage attack at the occupied Zaporizhzhia nuclear power plant.
Our goal was to cut through the noise and create something accessible, memorable, and, most importantly, potentially life-saving.
Ukrainians are faced daily with the grim realities of the war in the news.

We didn't want to add to the anxiety but rather offer a friendly nuclear safety guide that invites you to look through it over and over again. That's why we chose a bright color scheme and simple language, breaking down safety procedures into straightforward and easy-to-follow steps and tips.
Our brains are wired to remember the peculiar better. So our design team went the extra mile, creating quirky and eye-catching images for this project. Look inside to find a hedgehog on a leash or radioactive sardines on a mission to steal a bottle of water. Vivid visuals can help remember crucial nuclear safety steps better, ensuring you and your loved ones stay safe.

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