7 Standards of Professional PowerPoint Designer

1

Knows how to structure a presentation and rewrite texts

Professional PowerPoint Designer can rewrite texts on slides and give a good feedback regarding client's speech. To develop this skill it is useful to analyze some of the TED`s greatest talks and to give onstage speech on your own.

When you have an experience of being onstage with slides, it is possible to get into the clients' shoes and create awesome PowerPoint presentation for them.

Watch TED playlist

2

Pays attention to the context of a presentation's usage

— For a presentation sent via email, PDF format suits best (with file size below 10 Mb).

— For live speeches, PPTX format is preferable, as you can insert animations and videos on slides.

If a deck will be shown on a plasma screen, laptop or modern projector, the slide size should be widescreen (16:9). For old projectors and iPads — 4:3.

3

Follows copyright laws

If your client uses the deck for commercial purposes, then he has to buy images separately from the deck. Or you can use free alternatives such as Creative Commons Zero graphics (you can find some of the useful websites in this article) when creating the presentation.

4

Creates most of the graphics in PowerPoint

A lot of graphic designers prefer to make graphics in Photoshop or Illustrator and then paste it into the PowerPoint as non-editable images. However, due to this approach, the client cannot change any of the graphics (colors, delete elements, etc).

This approach makes life harder for the client. All the text, preferably icons and other graphics should be made editable in PowerPoint.

5

Neatly aligns all the graphic elements on the slide

Alignment is one of the fundamental principle of design. It is easy to distinguish beginner from professional PowerPoint designer by alignments. Use guides or alignment tools in PowerPoint to align everything fast.

6

Knows how to work with Slide Master

PowerPoint is claimed to have messy interface and unclear logic. And Slide Master is one of the trickiest thing to learn in PowerPoint.

However, a lot of international companies incorporate brand guidelines into Slide Master to develop a consistency in presentations across the departments and regions. So it is quite useful to become a Master of Slide Master =)

7

Knows recent PowerPoint updates

Moreover, they know that PowerPoint updates such as animated 3D objects, Morph and Zoom should not be used only as decoration. They use them to bring additional value to the deck. Haven't heard of Morph yet? Read here.

Ideas and Inspiration from Reprezent Team

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