Andrew Letnitsky
Refresh your fonts collection
Part 1. Safe fonts.
170
standard fonts
When working with text, PowerPoint (Keynote)
offers a wide range of system fonts. The choice
is really great, both for Cyrillic and Latin alphabets.

This amount is enough to choose something suitable and original. You may wonder why people buy or download fonts if everything is already in there ?!
Here is why: there are so many fonts in the system
so that each user could pick one that suits his language.
For example, some fonts on the list only consist of symbols,
or only hieroglyphs. They are in the minority, but there
aren't many Cyrillic fonts either. And they are important for us.


If you are in luck and you come across a standard Cyrillic font that works well for you, do not rush into using it.
Often when choosing one of the standard fonts, we are sure that person
we send this presentation to, will see this font in the same way as we do.
That may not always be true. The problem is that only 10% of all standard
fonts can be called common, i.e. safe.
A safe font
Safe fonts are ones that are displayed
on all devices, regardless of their operating
system. Why only 10% out of 170 fonts, are
common? It's simple — each system contains
a different set of fonts, based on the preferences
of its creator.
by the way
Many are convinced that Calibri is a safe font, but it does not come
as a system font in Linux or MacOS
.
And now let's play a game. It's simple: below you can see a piece of text, that was typed using safe fonts. How many of them can you spot? Good luck!

Harry Potter is a series of fantasy novels written by British author J. K. Rowling.The novels chronicle the life of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry.The main story arc concerns Harry's struggle against Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic, and subjugate all wizards and muggles (non-magical people).Since the release of the first novel, Harry Potter and the Philosopher's Stone, on 26 June 1997, the books have found immense popularity, critical acclaim, and commercial success worldwide.The last four books consecutively set records as the fastest-selling books in history, with the final instalment selling roughly eleven million copies in the United States within twenty-four hours of its release.The series was originally published in English by two major publishers, Bloomsbury in the United Kingdom and Scholastic Press in the United States.The original seven books were adapted into an eight-part film series by Warner Bros. Pictures, which is the third highest-grossing film series of all time as of February 2018. In 2016, the total value of the Harry Potter franchise was estimated at $25 billion, making Harry Potter one of the highest-grossing media franchises of all time. A series of many genres, including fantasy, drama, coming of age, and the British school story (which includes elements of mystery, thriller, adventure, horror, and romance), the world of Harry Potter explores numerous themes and includes many cultural meanings and references. According to Rowling, the main theme is death. Other major themes in the series include prejudice, corruption, and madness. A play, Harry Potter and the Cursed Child, based on a story co-written by Rowling, premiered in London on 30 July 2016 at the Palace Theatre, and its script was published by Brown.

There are 10 fonts in there. Six more remained behind the scenes — they stand out much more, but I'll show them a little later. Between some of these ten there is practically no difference. If you scale them to the same size, it is unlikely that you will find even five.

Such an illustrative example once again proves that the use of non-standard fonts is an important design tool that will make your slides unique.

But if you still choose to use the safe fonts, then I'll give a couple of tips that once helped me on using some of them.

A couple of safe fonts and some facts about them
Arial
Font for every day
A fun fact — it was created as a copy of Helvetica, one of the most favourite fonts of designers, but most of the non-designers can't tell them apart. Let's see if you can
Below are several examples of Arial's use in real life.
Trebuchet MS
For daily tasks.
This one is a font that was created for an on-screen display. Unlike Arial, I see it as a more soft and pleasant font. Just like Arial it works for anything.
I compared them for clarity.
Century Gothic
Modern geometric font.
I advise you to use it moderately.
In the publishing industry, at first, it was a replacement for Arial, since it required 30% less ink. However, the publishers later noticed that Century Gothic consumes more paper so they didn't save much.
The difference between them is obvious, but I'll still demonstrate it:
Bookman
Old Style
Well suited for both display and
modern printing.
This is a favorite font of the second half of the XX century advertisers. It has distinctive slab serifs, which make it more expressive. This is an old-style font, it suits well for writing slogans like "time tested quality".
It can serve as a replacement for Times New Roman, although they are both indisputably
good when used appropriately.
Garamond
Elegant font. Emphasizes reliability and expensiveness.
All American editions of Harry Potter books were typed in the 12th point size of this font. Only the fifth book was typed in 11.5 point size, which aroused the readers' indignation and JK Rowling returned everything back into place in the next edition.
Fonts that can be easily distinguished from one another
Everything is much easier here. Most likely, you will recognize five fonts.

Harry Potter is a series of fantasy novels written by British author J. K. Rowling.The novels chronicle the life of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry.The main story arc concerns Harry's struggle against Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic, and subjugate all wizards and muggles (non-magical people).Since the release of the first novel, Harry Potter and the Philosopher's Stone, on 26 June 1997, the books have found immense popularity, critical acclaim, and commercial success worldwide.The last four books consecutively set records as the fastest-selling books in history, with the final instalment selling roughly eleven million copies in the United States within twenty-four hours of its release.The series was originally published in English by two major publishers, Bloomsbury in the United Kingdom and Scholastic Press in the United States.The original seven books were adapted into an eight-part film series by Warner Bros. Pictures, which is the third highest-grossing film series of all time as of February 2018. In 2016, the total value of the Harry Potter franchise was estimated at $25 billion, making Harry Potter one of the highest-grossing media franchises of all time.

You already know some of these guys. Of course, it's rather difficult not to recognize Comic Sans, and we see Impact almost daily, because this is the main language of motivators and memes. But are they suitable for presentations? What rules should we follow in order to use them well? Let's find out.
Arial Black
It's all clear.
This is black and bold weight of Arial. It is suitable for headings or very weighty messages. It's not difficult to see the difference between them.
Impact
Bold and condensed font for headings.
The most popular font of motivators. It really fits well there. Most likely, you have seen it quite often.
Comic Sans
Do not use.
A very notorious font. It's difficult to say anything else about it. I would not advise you to use it in presentations.
That's how famous logos would look like if they were typed in Comic Sans font
Courier New
Not suitable for body text.
If you are dealing with programming, you should have already become related to it by now. It gradually becomes substituted by Consolas. But if you want to show the font style of a typewriter in the presentation, for example, to insert a picture of an envelope and write an address on it, this font is the best for the job. Sometimes it is used very unexpectedly and that can work.
Courier New is on the bottom card
Lucida Console
Well suited for references and footnotes.
It remains readable even in very small sizes.
Representative of monospaced fonts. Notepad users could see it in Windows 2000 to 8, because it was a default font there.
The name of the font contains the word Console, because it was designed to write software codes. Shows the style of the typewriter as well as Courier.
Usually these fonts are enough for daily presentations, but if you need something special, a new, extraordinary font - such a modest list will not allow us to do without other fonts. In the next part, we'll just talk about them. And I'll tell you where to look for them, how to choose and how to use them.

See you soon!



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